As part of a wider video marketing campaign for the ETS TOEFL Athletic Excellence Grant, I designed the logo and established its visual direction. Working alongside the video production team, I developed supporting assets to ensure a consistent visual identity across the campaign.

The collaboration involved adapting the visual direction to different formats, supporting the campaign from video production to its wider promotional materials.

Deliverables: Logo and visual direction, video assets, social media graphics, presentations, landing-page visuals.