Imperium was a canned coffee concept designed to deliver an energy boost without compromising on taste. I developed three distinct brand and packaging directions, each targeting a different positioning: one for coffee lovers, one presenting coffee as a lifestyle drink, and one positioning it as an energy drink while keeping coffee at its core.

Each direction explored a different way to express the product’s personality and connect with its intended audience, translating the positioning into a distinctive visual identity and packaging concept.

Deliverables: Logo design, three brand and packaging directions, 3D can renders.