
A danger in every bite
Creative concept · Visual storytelling · Film poster
communicating an invisible danger through visual metaphor
“Un danger dans chaque bouchée” is a documentary film by Robert Mercier broadcasted on Quebec TV in 2019. The film talks about food allergies and deals with the everyday anxiety of eating when you suffer from food allergies that can be fatal.
Working with director Robert Mercier, I developed a poster concept using an empty plate and cutlery crossed out in red to express the anxiety surrounding severe food allergies. The visual approach translates the documentary’s central theme into a direct, memorable statement.
Deliverables: Creative concept, art direction, film poster.