The Cycl’Hop and Vél’Hop are bike and rosalie rental stores located in the North of Vendée (France) since 45 years. With the launching of a new service: the bike touring, the Cycl’Hop wanted a fresh new branding. They needed a new logo for the four shops, a new responsive website that would be traduced in english, and new designs for the flyers, trucks and shops to go with the new logo.