WBC: Marketing Across Touchpoints
consistent communication, from print to digital
A collection of print and digital marketing materials designed to support WBC’s communication across different customer touchpoints. From first impressions to ongoing engagement, the project focused on showcasing the company’s product range and creating consistent brand experiences across multiple channels.
The print materials included a trifold introductory flyer, distributed with customers’ first orders to introduce WBC’s range of products; promotional discount flyers offering 15% off to visitors at exhibition stands and industry events; and branded paper deskpads, sent to clients as practical everyday stationery while keeping the company’s products and brand visible.
Extending beyond print, I also designed a series of Pinterest visuals to strengthen WBC’s digital presence and showcase its products through engaging, platform-specific content.
Across all deliverables, the aim was to combine clear communication with engaging visuals, ensuring WBC’s marketing materials worked together as part of a cohesive communication strategy, whether reaching customers in person, through direct mail or across digital platforms.
