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Cover of the Fedrigoni self-adhesive swatch book.

At the begining of the swatch, this table shows what product is suited to which industry.

Sample that showcases what the product could be use for, in this case a champagne bottle sticker.

Another sample that showase the use of the product, in this case a retail tag.

Fedrigoni Self-Adhesive Range

Art Direction · Editorial Design · Print Design · Campaign Design · Marketing Collateral

elevating a premium paper range through design and tactile experience

Premier, part of the Premier Paper Group, wanted to promote Fedrigoni’s premium self-adhesive paper range to business customers through a dedicated product swatch book. The objective was to create more than a traditional sample catalogue: a carefully designed sales tool that would showcase the quality and versatility of the materials while inspiring professionals across different industries.

I developed the concept and visual direction for the swatch book, placing the customer experience at its centre. It opens with an introduction to the range, followed by a clear reference table helping customers identify the most suitable products for their industry and applications. This is followed by a series of creative samples demonstrating the potential of each material through realistic, premium-looking applications, from champagne bottle labels and speciality coffee packaging to cosmetic product labels.

The creative direction was built around a minimalist aesthetic, using black as the dominant colour to establish a more refined and premium identity. Moving away from Premier’s usual visual branding, I developed a distinct visual language that better reflected Fedrigoni’s positioning, with restrained typography, minimal copy and carefully art-directed samples inspired by the codes of premium lifestyle brands. Every detail was considered to let the materials speak for themselves.

Ad for the range that was printed in magazines targeting professionals.

Email sent to Premier customers to showcase the self-adhesive range.

The swatch book was also conceived as the centrepiece of a wider B2B marketing campaign, supported by advertising in industry-specific magazines, social media content and email marketing. The visual identity was carried consistently across all touchpoints, creating a cohesive campaign designed to capture the attention of professionals and encourage them to explore the range.

Result: A premium, customer-focused marketing tool that transforms a traditional product swatch into an inspirational showcase of Fedrigoni’s self-adhesive range, supported by a cohesive multi-channel campaign.