Following the introduction of Hewlett Packard Enterprise’s new brand identity, the project focused on applying the updated visual guidelines across a wide range of communication materials. The objective was to translate the new branding into practical, ready-to-use assets while ensuring consistency across different formats and communication channels.

I worked on adapting the new visual identity to a variety of materials, including roll-up banners, printed flyers, brochures, digital brochures and PowerPoint presentations, among others. Each format required a considered approach to layout, typography, imagery and information hierarchy, ensuring the new branding was applied effectively while respecting the specific requirements of each medium.

Result: A cohesive collection of branded communication materials, bringing consistency to Hewlett Packard Enterprise’s visual communications and establishing a unified approach to implementing the new brand identity across both print and digital formats.