{"id":10576,"date":"2026-11-06T15:06:38","date_gmt":"2026-11-06T13:06:38","guid":{"rendered":"https:\/\/cedricbarreau.com\/?post_type=portfolio&#038;p=10576"},"modified":"2026-11-06T15:45:29","modified_gmt":"2026-11-06T13:45:29","slug":"wbc-logo","status":"publish","type":"portfolio","link":"https:\/\/cedricbarreau.com\/es\/portfolio\/wbc-logo\/","title":{"rendered":"WBC logo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10576\" class=\"elementor elementor-10576\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-80aa6a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"80aa6a9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e24184\" data-id=\"0e24184\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93bad05 elementor-widget elementor-widget-image\" data-id=\"93bad05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_logo3-1024x768.webp\" class=\"attachment-large size-large wp-image-10530\" alt=\"\" srcset=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_logo3-1024x768.webp 1024w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_logo3-300x225.webp 300w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_logo3-768x576.webp 768w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_logo3-1536x1152.webp 1536w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_logo3-2048x1536.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7610792 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7610792\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f9bf147\" data-id=\"f9bf147\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-341ab18 elementor-widget elementor-widget-heading\" data-id=\"341ab18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Propuesta de logotipo para WBC<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88de585 elementor-widget elementor-widget-text-editor\" data-id=\"88de585\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBranding \u00b7 Dise\u00f1o de logotipo \u00b7 Identidad visual\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b6cd1f elementor-widget elementor-widget-heading\" data-id=\"3b6cd1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">conectar el legado de la marca con una nueva visi\u00f3n del packaging<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dfddafd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dfddafd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7855a9c\" data-id=\"7855a9c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2de68a7 elementor-widget elementor-widget-heading\" data-id=\"2de68a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Contexto<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a36b99 elementor-widget elementor-widget-text-editor\" data-id=\"9a36b99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"x12ofw9d\">WBC (Wine Box Company) comenz\u00f3 como especialista en embalajes para botellas de vino, pero con el tiempo ha ampliado su actividad hasta ofrecer una gama mucho m\u00e1s amplia de soluciones de packaging: desde cajas de protecci\u00f3n para env\u00edos hasta regalos corporativos y expositores para puntos de venta.<\/p><p class=\"x12ofw9d\">Actualmente integrada en Premier Paper Group, la empresa hab\u00eda desarrollado una identidad visual distintiva y creativa, inspirada en el universo DIY, basada en im\u00e1genes recortadas, fotograf\u00edas fijadas con cinta adhesiva y colores que evocan el papel. Sin embargo, su logotipo ya no reflejaba esta personalidad ni la evoluci\u00f3n de su actividad.<\/p><p class=\"x12ofw9d\">Como parte del equipo creativo interno, propuse una nueva direcci\u00f3n para cerrar esta brecha.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e39c97 elementor-widget elementor-widget-image\" data-id=\"2e39c97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"444\" src=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_logo_vs_es-1024x444.webp\" class=\"attachment-large size-large wp-image-10578\" alt=\"\" srcset=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_logo_vs_es-1024x444.webp 1024w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_logo_vs_es-300x130.webp 300w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_logo_vs_es-768x333.webp 768w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_logo_vs_es-1536x666.webp 1536w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_logo_vs_es-2048x888.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d49cda7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d49cda7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-221303e\" data-id=\"221303e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-545a524 elementor-widget elementor-widget-heading\" data-id=\"545a524\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Un logotipo con ra\u00edces en la historia de la marca<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0437ec5 elementor-widget elementor-widget-text-editor\" data-id=\"0437ec5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"x12ofw9d\" style=\"text-align: right;\">Mi propuesta recupera la botella como elemento central de la identidad de WBC, poniendo en valor sus or\u00edgenes sin limitar la marca al universo del vino. El s\u00edmbolo combina una botella con la idea de desenvolver un regalo, situando as\u00ed el packaging y el arte de regalar en el centro de la marca.<\/p><p class=\"x12ofw9d\" style=\"text-align: right;\">El rojo tradicional da paso a un burdeos intenso, que hace una sutil referencia al vino y aporta una imagen m\u00e1s sofisticada. La tipograf\u00eda mantiene la coherencia con la identidad gr\u00e1fica existente de la empresa, mientras que el dise\u00f1o limpio y contempor\u00e1neo refuerza el car\u00e1cter digital de WBC como negocio de comercio electr\u00f3nico.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3267bc7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3267bc7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-de1aac2\" data-id=\"de1aac2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-141649f elementor-widget elementor-widget-image\" data-id=\"141649f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_logo1-1024x768.webp\" class=\"attachment-large size-large wp-image-10517\" alt=\"\" srcset=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_logo1-1024x768.webp 1024w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_logo1-300x225.webp 300w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_logo1-768x576.webp 768w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_logo1-1536x1152.webp 1536w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_logo1-2048x1536.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ca516a8\" data-id=\"ca516a8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef24297 elementor-widget elementor-widget-image\" data-id=\"ef24297\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_logo2-1024x768.webp\" class=\"attachment-large size-large wp-image-10526\" alt=\"\" srcset=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_logo2-1024x768.webp 1024w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_logo2-300x225.webp 300w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_logo2-768x576.webp 768w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_logo2-1536x1152.webp 1536w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_logo2-2048x1536.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c34eb4b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c34eb4b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce826aa\" data-id=\"ce826aa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef64a16 elementor-widget elementor-widget-heading\" data-id=\"ef64a16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Un posicionamiento estrat\u00e9gico m\u00e1s definido<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa42f57 elementor-widget elementor-widget-text-editor\" data-id=\"aa42f57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"x12ofw9d\">La nueva identidad posiciona a WBC como un especialista consolidado en packaging online, en lugar de presentarla simplemente como una divisi\u00f3n de un grupo empresarial m\u00e1s amplio. Reafirma el legado y la personalidad propios de la marca, al tiempo que refleja la credibilidad que le aporta su pertenencia a Premier Paper Group.<\/p><p class=\"x12ofw9d\">Su est\u00e9tica contempor\u00e1nea tambi\u00e9n refuerza su posicionamiento digital, dotando a la empresa de una identidad m\u00e1s diferenciada y alineada con sus objetivos de negocio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e7bbac elementor-widget elementor-widget-image\" data-id=\"7e7bbac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_website-1024x768.webp\" class=\"attachment-large size-large wp-image-10534\" alt=\"\" srcset=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_website-1024x768.webp 1024w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_website-300x225.webp 300w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_website-768x576.webp 768w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_website-1536x1152.webp 1536w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_website-2048x1536.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f4976b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f4976b4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-91fb2a8\" data-id=\"91fb2a8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc0954b elementor-widget elementor-widget-heading\" data-id=\"fc0954b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Un lenguaje visual distintivo<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e5c9ce elementor-widget elementor-widget-text-editor\" data-id=\"2e5c9ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"x12ofw9d\" style=\"text-align: right;\">Dise\u00f1ado para funcionar en plataformas digitales, embalajes y materiales promocionales, el logotipo ofrece una firma visual s\u00f3lida y reconocible.<\/p><p class=\"x12ofw9d\" style=\"text-align: right;\">La sencillez del s\u00edmbolo, el tono burdeos y la tipograf\u00eda crean una base gr\u00e1fica vers\u00e1til que complementa el lenguaje creativo de WBC, inspirado en el universo DIY, aportando al mismo tiempo una mayor coherencia y personalidad a la marca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a3167d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a3167d8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2ce1f05\" data-id=\"2ce1f05\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e0dd4f elementor-widget elementor-widget-image\" data-id=\"4e0dd4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_Business_Cards-1024x768.webp\" class=\"attachment-large size-large wp-image-10538\" alt=\"\" srcset=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_Business_Cards-1024x768.webp 1024w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_Business_Cards-300x225.webp 300w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_Business_Cards-768x576.webp 768w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_Business_Cards-1536x1152.webp 1536w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_Business_Cards-2048x1536.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cb70bb8\" data-id=\"cb70bb8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fab852b elementor-widget elementor-widget-image\" data-id=\"fab852b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_Wooden_Box-1024x768.webp\" class=\"attachment-large size-large wp-image-10542\" alt=\"\" srcset=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_Wooden_Box-1024x768.webp 1024w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_Wooden_Box-300x225.webp 300w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_Wooden_Box-768x576.webp 768w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_Wooden_Box-1536x1152.webp 1536w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_Wooden_Box-2048x1536.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-989e749 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"989e749\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad17a77\" data-id=\"ad17a77\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e04ef71 elementor-widget elementor-widget-heading\" data-id=\"e04ef71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Resultados<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7972c0 elementor-widget elementor-widget-text-editor\" data-id=\"f7972c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"x12ofw9d\">La propuesta recibi\u00f3 comentarios positivos por parte del equipo creativo, pero finalmente no lleg\u00f3 a implementarse.<\/p><p class=\"x12ofw9d\">Tras un cambio estrat\u00e9gico, Premier Paper Group decidi\u00f3 convertir WBC en su divisi\u00f3n especializada en packaging, apostando por una identidad m\u00e1s integrada que diese mayor protagonismo al grupo matriz.<\/p><p class=\"x12ofw9d\">Aunque el proyecto no lleg\u00f3 a materializarse, permiti\u00f3 explorar una alternativa estrat\u00e9gica para reconectar la identidad visual de WBC con sus or\u00edgenes y con la evoluci\u00f3n de su posicionamiento.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8c57de elementor-widget elementor-widget-image\" data-id=\"a8c57de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_Taped_Cardboard_Box-1024x768.webp\" class=\"attachment-large size-large wp-image-10546\" alt=\"\" srcset=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_Taped_Cardboard_Box-1024x768.webp 1024w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_Taped_Cardboard_Box-300x225.webp 300w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_Taped_Cardboard_Box-768x576.webp 768w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_Taped_Cardboard_Box-1536x1152.webp 1536w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_Taped_Cardboard_Box-2048x1536.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":10520,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"class_list":["post-10576","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WBC logo - C\u00e9dric Barreau graphic designer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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