{"id":10325,"date":"2026-11-04T13:37:55","date_gmt":"2026-11-04T11:37:55","guid":{"rendered":"https:\/\/cedricbarreau.com\/?post_type=portfolio&#038;p=10325"},"modified":"2026-11-04T16:21:17","modified_gmt":"2026-11-04T14:21:17","slug":"fedrigoni","status":"publish","type":"portfolio","link":"https:\/\/cedricbarreau.com\/es\/portfolio\/fedrigoni\/","title":{"rendered":"Fedrigoni"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10325\" class=\"elementor elementor-10325\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02088a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02088a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ae20f4\" data-id=\"6ae20f4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-07c5d69 elementor-widget elementor-widget-coco-imageslider\" data-id=\"07c5d69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"coco-imageslider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"image-slider-wrapper relative\">\r\n    <div class=\"owl-carousel owl-theme image-slider slider\" data-speed=\"5000\" data-auto=\"true\" data-hover=\"true\">\r\n        <div class=\"image-slide-wrapper\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Premier_fedrigoni_Binded_book1-scaled.webp\" class=\"image-slide-img\" alt=\"\" srcset=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Premier_fedrigoni_Binded_book1-scaled.webp 2560w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Premier_fedrigoni_Binded_book1-300x225.webp 300w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Premier_fedrigoni_Binded_book1-1024x768.webp 1024w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Premier_fedrigoni_Binded_book1-768x576.webp 768w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Premier_fedrigoni_Binded_book1-1536x1152.webp 1536w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Premier_fedrigoni_Binded_book1-2048x1536.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><p class=\"slide-caption-text\">Portada del muestrario de la gama autoadhesiva de Fedrigoni.<\/p><\/div><div class=\"image-slide-wrapper\"><img decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Binded_Book_4-scaled.webp\" class=\"image-slide-img\" alt=\"\" srcset=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Binded_Book_4-scaled.webp 2560w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Binded_Book_4-300x225.webp 300w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Binded_Book_4-1024x768.webp 1024w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Binded_Book_4-768x576.webp 768w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Binded_Book_4-1536x1152.webp 1536w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Binded_Book_4-2048x1536.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><p class=\"slide-caption-text\">Al inicio del muestrario, esta tabla presenta los productos m\u00e1s adecuados para cada sector de actividad.<\/p><\/div><div class=\"image-slide-wrapper\"><img decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Binded_Book2-scaled.webp\" class=\"image-slide-img\" alt=\"\" srcset=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Binded_Book2-scaled.webp 2560w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Binded_Book2-300x225.webp 300w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Binded_Book2-1024x768.webp 1024w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Binded_Book2-768x576.webp 768w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Binded_Book2-1536x1152.webp 1536w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Binded_Book2-2048x1536.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><p class=\"slide-caption-text\">Muestra que ilustra las posibilidades de aplicaci\u00f3n del producto, en este caso, mediante una etiqueta para una botella de champ\u00e1n.<\/p><\/div><div class=\"image-slide-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Binded_Book3-scaled.webp\" class=\"image-slide-img\" alt=\"\" srcset=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Binded_Book3-scaled.webp 2560w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Binded_Book3-300x225.webp 300w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Binded_Book3-1024x768.webp 1024w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Binded_Book3-768x576.webp 768w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Binded_Book3-1536x1152.webp 1536w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Binded_Book3-2048x1536.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><p class=\"slide-caption-text\">Otra muestra que ilustra las posibilidades de aplicaci\u00f3n del producto, en este caso, mediante una etiqueta colgante para el sector retail.<\/p><\/div> \r\n    <\/div>\r\n    <div class=\"clear\"><\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-394677a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"394677a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e9f5709\" data-id=\"e9f5709\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b7d01e elementor-widget elementor-widget-heading\" data-id=\"1b7d01e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fedrigoni Gama autoadhesiva<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cb6970 elementor-widget elementor-widget-text-editor\" data-id=\"7cb6970\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDirecci\u00f3n de arte \u00b7 Dise\u00f1o editorial \u00b7 Dise\u00f1o gr\u00e1fico \u00b7 Dise\u00f1o de campa\u00f1as \u00b7 Materiales de comunicaci\u00f3n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ab996d elementor-widget elementor-widget-heading\" data-id=\"6ab996d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">potenciar una gama de papeles premium a trav\u00e9s del dise\u00f1o y la experiencia t\u00e1ctil<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c274667 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c274667\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-abc5841\" data-id=\"abc5841\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d400a4f elementor-widget elementor-widget-text-editor\" data-id=\"d400a4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Premier, perteneciente al grupo Premier Paper Group, quer\u00eda promocionar la gama de papeles autoadhesivos de alta calidad de Fedrigoni entre sus clientes profesionales mediante la creaci\u00f3n de un muestrario espec\u00edfico. El objetivo era ir m\u00e1s all\u00e1 de un simple cat\u00e1logo de muestras: crear una aut\u00e9ntica herramienta comercial, inspiradora y did\u00e1ctica, capaz de poner en valor la calidad y versatilidad de los materiales, al tiempo que ofreciera a profesionales de distintos sectores ideas concretas de aplicaci\u00f3n.<\/p><p>Desarroll\u00e9 el concepto y la direcci\u00f3n de arte del muestrario, situando la experiencia del cliente en el centro del proyecto. Comienza con una presentaci\u00f3n de la gama, seguida de una tabla de referencia que permite identificar f\u00e1cilmente los productos m\u00e1s adecuados para cada sector y sus diferentes aplicaciones. A continuaci\u00f3n, se presenta una serie de muestras creativas que ilustran el potencial de cada material a trav\u00e9s de ejemplos realistas y de alta gama: etiquetas para botellas de champ\u00e1n, packaging de caf\u00e9 de especialidad, etiquetas para productos cosm\u00e9ticos y muchas otras aplicaciones.<\/p><p>La direcci\u00f3n de arte se construy\u00f3 en torno a una est\u00e9tica minimalista, con el negro como color predominante, para transmitir una identidad visual m\u00e1s sofisticada y exclusiva. Alej\u00e1ndome de la identidad gr\u00e1fica habitual de Premier, desarroll\u00e9 un universo visual propio, m\u00e1s acorde con el posicionamiento premium de Fedrigoni. Tipograf\u00eda depurada, textos minimalistas y muestras cuidadosamente dise\u00f1adas, inspiradas en los c\u00f3digos visuales de las marcas lifestyle y premium: cada detalle se pens\u00f3 para dejar que los materiales hablasen por s\u00ed mismos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c735ea4 elementor-widget elementor-widget-coco-imageslider\" data-id=\"c735ea4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"coco-imageslider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"image-slider-wrapper relative\">\r\n    <div class=\"owl-carousel owl-theme image-slider slider\" data-speed=\"5000\" data-auto=\"true\" data-hover=\"true\">\r\n        <div class=\"image-slide-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Magazine_ad-scaled.webp\" class=\"image-slide-img\" alt=\"\" srcset=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Magazine_ad-scaled.webp 2560w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Magazine_ad-300x225.webp 300w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Magazine_ad-1024x768.webp 1024w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Magazine_ad-768x576.webp 768w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Magazine_ad-1536x1152.webp 1536w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Magazine_ad-2048x1536.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><p class=\"slide-caption-text\">Anuncio publicitario de la gama publicado en revistas especializadas dirigidas a profesionales.<\/p><\/div><div class=\"image-slide-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_email_iPhone-scaled.webp\" class=\"image-slide-img\" alt=\"\" srcset=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_email_iPhone-scaled.webp 2560w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_email_iPhone-300x225.webp 300w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_email_iPhone-1024x768.webp 1024w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_email_iPhone-768x576.webp 768w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_email_iPhone-1536x1152.webp 1536w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_email_iPhone-2048x1536.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><p class=\"slide-caption-text\">Email enviado a los clientes de Premier para presentar la gama autoadhesiva de Fedrigoni.<\/p><\/div> \r\n    <\/div>\r\n    <div class=\"clear\"><\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bde92b elementor-widget elementor-widget-text-editor\" data-id=\"6bde92b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El muestrario tambi\u00e9n se concibi\u00f3 como la pieza central de una campa\u00f1a de marketing B2B m\u00e1s amplia, desarrollada a trav\u00e9s de anuncios en revistas profesionales especializadas, contenidos para redes sociales y campa\u00f1as de email marketing. La identidad visual se aplic\u00f3 de manera coherente en todos los soportes para crear una campa\u00f1a homog\u00e9nea, destinada a captar la atenci\u00f3n de los profesionales e invitarlos a descubrir la gama.<\/p><p><strong>Resultado:<\/strong> Una herramienta de marketing premium, dise\u00f1ada en torno a las necesidades del cliente, que transforma un muestrario tradicional en un aut\u00e9ntico soporte de inspiraci\u00f3n y puesta en valor de la gama autoadhesiva de Fedrigoni, como eje central de una campa\u00f1a de comunicaci\u00f3n multicanal coherente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":10277,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"class_list":["post-10325","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fedrigoni - C\u00e9dric Barreau graphic designer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cedricbarreau.com\/es\/portfolio\/fedrigoni\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fedrigoni - C\u00e9dric Barreau graphic designer\" \/>\n<meta property=\"og:description\" content=\"Portada del muestrario de la gama autoadhesiva de Fedrigoni. 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