{"id":10256,"date":"2024-08-03T22:36:26","date_gmt":"2024-08-03T20:36:26","guid":{"rendered":"https:\/\/cedricbarreau.com\/?post_type=portfolio&#038;p=10256"},"modified":"2026-11-03T23:09:25","modified_gmt":"2026-11-03T21:09:25","slug":"hewlett-packard-enterprise","status":"publish","type":"portfolio","link":"https:\/\/cedricbarreau.com\/es\/portfolio\/hewlett-packard-enterprise\/","title":{"rendered":"Hewlett Packard Enterprise"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10256\" class=\"elementor elementor-10256\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d694a14 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d694a14\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 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srcset=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/HPE_brochure_Opened_Isometric-scaled.webp 2560w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/HPE_brochure_Opened_Isometric-300x225.webp 300w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/HPE_brochure_Opened_Isometric-1024x768.webp 1024w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/HPE_brochure_Opened_Isometric-768x576.webp 768w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/HPE_brochure_Opened_Isometric-1536x1152.webp 1536w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/HPE_brochure_Opened_Isometric-2048x1536.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><div class=\"image-slide-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/HPE_Floating_Brochure_Mockup_3-copie-scaled.webp\" class=\"image-slide-img\" alt=\"\" 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src=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/HPE_iPhone_16_Mockup_2-scaled.webp\" class=\"image-slide-img\" alt=\"\" srcset=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/HPE_iPhone_16_Mockup_2-scaled.webp 2560w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/HPE_iPhone_16_Mockup_2-300x225.webp 300w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/HPE_iPhone_16_Mockup_2-1024x768.webp 1024w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/HPE_iPhone_16_Mockup_2-768x576.webp 768w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/HPE_iPhone_16_Mockup_2-1536x1152.webp 1536w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/HPE_iPhone_16_Mockup_2-2048x1536.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div> \r\n    <\/div>\r\n    <div class=\"clear\"><\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a2cec4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a2cec4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3663496\" data-id=\"3663496\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c313d2e elementor-widget elementor-widget-heading\" data-id=\"c313d2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hewlett Packard Enterprise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d03b97 elementor-widget elementor-widget-text-editor\" data-id=\"2d03b97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBranding \u00b7 Dise\u00f1o gr\u00e1fico \u00b7 Dise\u00f1o digital \u00b7 Dise\u00f1o de presentaciones\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1803fd elementor-widget elementor-widget-heading\" data-id=\"b1803fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">dar vida a una nueva identidad de marca en m\u00faltiples formatos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cccb04d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cccb04d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-695858a\" data-id=\"695858a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a782972 elementor-widget elementor-widget-text-editor\" data-id=\"a782972\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tras el lanzamiento de la nueva identidad visual de Hewlett Packard Enterprise, el proyecto consisti\u00f3 en aplicar las nuevas directrices de marca a una amplia variedad de soportes de comunicaci\u00f3n. El objetivo era trasladar la nueva identidad a materiales concretos y funcionales, garantizando al mismo tiempo la coherencia visual entre los distintos formatos y canales de comunicaci\u00f3n.<\/p><p>Trabaj\u00e9 en la adaptaci\u00f3n de esta nueva identidad a diferentes soportes, entre ellos roll-ups, flyers, folletos impresos, folletos digitales y presentaciones de PowerPoint, entre otros. Cada formato requer\u00eda un enfoque espec\u00edfico en cuanto a composici\u00f3n, tipograf\u00eda, im\u00e1genes y jerarqu\u00eda de la informaci\u00f3n, asegurando una aplicaci\u00f3n eficaz de la nueva identidad y respetando las particularidades de cada medio.<\/p><p><strong>Resultado:<\/strong> Un conjunto cohesionado de materiales de comunicaci\u00f3n que garantiza la continuidad visual en todas las comunicaciones de Hewlett Packard Enterprise y establece un criterio unificado para aplicar su nueva identidad de marca, tanto en soportes impresos como digitales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1753766 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1753766\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-38eab10\" data-id=\"38eab10\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba8d673 elementor-widget elementor-widget-heading\" data-id=\"ba8d673\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Ejemplos de folletos digitales<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b21424a\" data-id=\"b21424a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3bd1088 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3bd1088\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-eaf16fb\" data-id=\"eaf16fb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60543c3 elementor-widget elementor-widget-coco-button\" data-id=\"60543c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"coco-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"coco-button slow-scroll\" href=https:\/\/cedricbarreau.com\/wp-content\/uploads\/2025\/html_version_HPE_Tech_Care_Service_ebook\/index.html target= _blank ><span>Folleto digital vertical<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b6dbaac\" data-id=\"b6dbaac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ccde479 elementor-widget elementor-widget-coco-button\" data-id=\"ccde479\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"coco-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"coco-button slow-scroll\" href=https:\/\/cedricbarreau.com\/wp-content\/uploads\/2025\/Industry_Approach_Complete_Care_e-brochure\/ target= _blank ><span>Folleto digital apaisado<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":10200,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"class_list":["post-10256","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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