{"id":9742,"date":"2021-03-20T20:20:27","date_gmt":"2021-03-20T18:20:27","guid":{"rendered":"https:\/\/cedricbarreau.com\/?post_type=portfolio&#038;p=9742"},"modified":"2026-10-21T13:28:24","modified_gmt":"2026-10-21T11:28:24","slug":"imperium","status":"publish","type":"portfolio","link":"https:\/\/cedricbarreau.com\/ca\/portfolio\/imperium\/","title":{"rendered":"Imperium"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9742\" class=\"elementor elementor-9742\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77a134b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77a134b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8e85348\" data-id=\"8e85348\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fe69d6 parallax_-30_0 elementor-widget elementor-widget-image\" data-id=\"1fe69d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"1168\" src=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2022\/03\/slide-9-e1647800358488-768x1168.png\" class=\"attachment-medium_large size-medium_large wp-image-7294\" alt=\"\" srcset=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2022\/03\/slide-9-e1647800358488-768x1168.png 768w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2022\/03\/slide-9-e1647800358488-197x300.png 197w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2022\/03\/slide-9-e1647800358488-673x1024.png 673w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2022\/03\/slide-9-e1647800358488-1010x1536.png 1010w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2022\/03\/slide-9-e1647800358488-1346x2048.png 1346w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2022\/03\/slide-9-e1647800358488.png 1420w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a00f29b\" data-id=\"a00f29b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae6a55d elementor-widget elementor-widget-text-editor\" data-id=\"ae6a55d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Imperium<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d759b6 elementor-widget elementor-widget-text-editor\" data-id=\"0d759b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Identitat de marca \u00b7 Embalatge \u00b7 Desenvolupament de conceptes<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-154263d elementor-widget elementor-widget-text-editor\" data-id=\"154263d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\texplorant tres camins per a una nova marca de caf\u00e8\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9771da7 elementor-widget elementor-widget-text-editor\" data-id=\"9771da7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Imperium era un concepte de beguda de caf\u00e8 enllaunada dissenyat per proporcionar un impuls d&#8217;energia sense comprometre el gust. Vaig desenvolupar tres direccions diferents de marca i envasat, cadascuna orientada a un posicionament diferent: una per als amants del caf\u00e8, una per convertir-la en una beguda d&#8217;estil de vida i una altra per posicionar-la com a beguda energ\u00e8tica, amb el caf\u00e8 com a centre del projecte.<\/p><p>Cada direcci\u00f3 explorava una manera diferent d&#8217;expressar la personalitat del producte i connectar amb el seu p\u00fablic objectiu, traduint el posicionament en una identitat visual distintiva i un concepte d&#8217;embalatge.<\/p><p><strong>Lliurables:<\/strong> disseny del logotip, tres direccions de marca i embalatge, renderitzats 3D.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d88f7c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d88f7c\" 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