{"id":10588,"date":"2026-11-06T15:06:38","date_gmt":"2026-11-06T13:06:38","guid":{"rendered":"https:\/\/cedricbarreau.com\/?post_type=portfolio&#038;p=10588"},"modified":"2026-11-06T15:47:49","modified_gmt":"2026-11-06T13:47:49","slug":"wbc-logo","status":"publish","type":"portfolio","link":"https:\/\/cedricbarreau.com\/ca\/portfolio\/wbc-logo\/","title":{"rendered":"WBC logo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10588\" class=\"elementor elementor-10588\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-80aa6a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"80aa6a9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e24184\" data-id=\"0e24184\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93bad05 elementor-widget elementor-widget-image\" data-id=\"93bad05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_logo3-1024x768.webp\" class=\"attachment-large size-large wp-image-10530\" alt=\"\" srcset=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_logo3-1024x768.webp 1024w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_logo3-300x225.webp 300w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_logo3-768x576.webp 768w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_logo3-1536x1152.webp 1536w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_logo3-2048x1536.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7610792 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7610792\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f9bf147\" data-id=\"f9bf147\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-341ab18 elementor-widget elementor-widget-heading\" data-id=\"341ab18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Proposta de logotip per a WBC<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88de585 elementor-widget elementor-widget-text-editor\" data-id=\"88de585\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBranding \u00b7 Disseny de logotip \u00b7 Identitat visual\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b6cd1f elementor-widget elementor-widget-heading\" data-id=\"3b6cd1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">connectar el llegat de la marca amb una nova visi\u00f3 del packaging<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dfddafd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dfddafd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7855a9c\" data-id=\"7855a9c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2de68a7 elementor-widget elementor-widget-heading\" data-id=\"2de68a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Context<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a36b99 elementor-widget elementor-widget-text-editor\" data-id=\"9a36b99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"x12ofw9d\">WBC (Wine Box Company) va comen\u00e7ar com a especialista en embalatges per a ampolles de vi, per\u00f2 amb el temps ha ampliat la seva activitat fins a oferir una gamma molt m\u00e9s \u00e0mplia de solucions de packaging: des de caixes de protecci\u00f3 per a enviaments fins a regals corporatius i expositors per a punts de venda.<\/p><p class=\"x12ofw9d\">Actualment integrada a Premier Paper Group, l&#8217;empresa havia desenvolupat una identitat visual distintiva i creativa, inspirada en l&#8217;univers DIY, basada en imatges retallades, fotografies fixades amb cinta adhesiva i colors que evoquen el paper. Tanmateix, el seu logotip ja no reflectia aquesta personalitat ni l&#8217;evoluci\u00f3 de la seva activitat.<\/p><p class=\"x12ofw9d\">Com a membre de l&#8217;equip creatiu intern, vaig proposar una nova direcci\u00f3 per resoldre aquesta discrep\u00e0ncia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e39c97 elementor-widget elementor-widget-image\" data-id=\"2e39c97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"444\" src=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_logo_vs_cat-1024x444.webp\" class=\"attachment-large size-large wp-image-10590\" alt=\"\" srcset=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_logo_vs_cat-1024x444.webp 1024w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_logo_vs_cat-300x130.webp 300w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_logo_vs_cat-768x333.webp 768w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_logo_vs_cat-1536x666.webp 1536w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_logo_vs_cat-2048x888.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d49cda7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d49cda7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-221303e\" data-id=\"221303e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-545a524 elementor-widget elementor-widget-heading\" data-id=\"545a524\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Un logotip arrelat a la hist\u00f2ria de la marca<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0437ec5 elementor-widget elementor-widget-text-editor\" data-id=\"0437ec5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"x12ofw9d\" style=\"text-align: right;\">La meva proposta recupera l&#8217;ampolla com a element central de la identitat de WBC, posant en valor els seus or\u00edgens sense limitar la marca a l&#8217;univers del vi. El s\u00edmbol combina una ampolla amb la idea de desembolicar un regal, situant aix\u00ed el packaging i l&#8217;art de regalar al centre de la marca.<\/p><p class=\"x12ofw9d\" style=\"text-align: right;\">El vermell tradicional deixa pas a un bordeus intens, que fa una subtil refer\u00e8ncia al vi i aporta una imatge m\u00e9s sofisticada. La tipografia mant\u00e9 la coher\u00e8ncia amb la identitat gr\u00e0fica existent de l&#8217;empresa, mentre que el disseny net i contemporani refor\u00e7a el car\u00e0cter digital de WBC com a negoci de comer\u00e7 electr\u00f2nic.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3267bc7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3267bc7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-de1aac2\" data-id=\"de1aac2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-141649f elementor-widget elementor-widget-image\" data-id=\"141649f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_logo1-1024x768.webp\" class=\"attachment-large size-large wp-image-10517\" alt=\"\" srcset=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_logo1-1024x768.webp 1024w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_logo1-300x225.webp 300w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_logo1-768x576.webp 768w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_logo1-1536x1152.webp 1536w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_logo1-2048x1536.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ca516a8\" data-id=\"ca516a8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef24297 elementor-widget elementor-widget-image\" data-id=\"ef24297\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_logo2-1024x768.webp\" class=\"attachment-large size-large wp-image-10526\" alt=\"\" srcset=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_logo2-1024x768.webp 1024w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_logo2-300x225.webp 300w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_logo2-768x576.webp 768w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_logo2-1536x1152.webp 1536w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_logo2-2048x1536.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c34eb4b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c34eb4b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce826aa\" data-id=\"ce826aa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef64a16 elementor-widget elementor-widget-heading\" data-id=\"ef64a16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Un posicionament estrat\u00e8gic m\u00e9s definit<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa42f57 elementor-widget elementor-widget-text-editor\" data-id=\"aa42f57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"x12ofw9d\">La nova identitat posiciona WBC com un especialista consolidat en packaging en l\u00ednia, en lloc de presentar-la simplement com una divisi\u00f3 d&#8217;un grup empresarial m\u00e9s ampli. Reafirma el llegat i la personalitat propis de la marca, alhora que reflecteix la credibilitat que li aporta la seva pertinen\u00e7a a Premier Paper Group.<\/p><p class=\"x12ofw9d\">La seva est\u00e8tica contempor\u00e0nia tamb\u00e9 refor\u00e7a el seu posicionament digital, dotant l&#8217;empresa d&#8217;una identitat m\u00e9s diferenciada i alineada amb els seus objectius de negoci.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e7bbac elementor-widget elementor-widget-image\" data-id=\"7e7bbac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_website-1024x768.webp\" class=\"attachment-large size-large wp-image-10534\" alt=\"\" srcset=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_website-1024x768.webp 1024w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_website-300x225.webp 300w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_website-768x576.webp 768w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_website-1536x1152.webp 1536w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_website-2048x1536.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f4976b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f4976b4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-91fb2a8\" data-id=\"91fb2a8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc0954b elementor-widget elementor-widget-heading\" data-id=\"fc0954b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Un llenguatge visual distintiu<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e5c9ce elementor-widget elementor-widget-text-editor\" data-id=\"2e5c9ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"x12ofw9d\" style=\"text-align: right;\">Dissenyat per funcionar en plataformes digitals, embalatges i materials promocionals, el logotip ofereix una signatura visual s\u00f2lida i reconeixible.<\/p><p class=\"x12ofw9d\" style=\"text-align: right;\">La senzillesa del s\u00edmbol, el to bordeus i la tipografia creen una base gr\u00e0fica vers\u00e0til que complementa el llenguatge creatiu de WBC, inspirat en l&#8217;univers DIY, aportant alhora una major coher\u00e8ncia i personalitat a la marca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a3167d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a3167d8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2ce1f05\" data-id=\"2ce1f05\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e0dd4f elementor-widget elementor-widget-image\" data-id=\"4e0dd4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_Business_Cards-1024x768.webp\" class=\"attachment-large size-large wp-image-10538\" alt=\"\" srcset=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_Business_Cards-1024x768.webp 1024w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_Business_Cards-300x225.webp 300w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_Business_Cards-768x576.webp 768w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_Business_Cards-1536x1152.webp 1536w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_Business_Cards-2048x1536.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cb70bb8\" data-id=\"cb70bb8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fab852b elementor-widget elementor-widget-image\" data-id=\"fab852b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_Wooden_Box-1024x768.webp\" class=\"attachment-large size-large wp-image-10542\" alt=\"\" srcset=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_Wooden_Box-1024x768.webp 1024w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_Wooden_Box-300x225.webp 300w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_Wooden_Box-768x576.webp 768w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_Wooden_Box-1536x1152.webp 1536w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_Wooden_Box-2048x1536.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-989e749 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"989e749\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad17a77\" data-id=\"ad17a77\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e04ef71 elementor-widget elementor-widget-heading\" data-id=\"e04ef71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Resultats<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7972c0 elementor-widget elementor-widget-text-editor\" data-id=\"f7972c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"x12ofw9d\">La proposta va rebre comentaris positius per part de l&#8217;equip creatiu, per\u00f2 finalment no es va arribar a implementar.<\/p><p class=\"x12ofw9d\">Despr\u00e9s d&#8217;un canvi estrat\u00e8gic, Premier Paper Group va decidir convertir WBC en la seva divisi\u00f3 especialitzada en packaging, apostant per una identitat m\u00e9s integrada que don\u00e9s m\u00e9s protagonisme al grup matriu.<\/p><p class=\"x12ofw9d\">Tot i que el projecte no va arribar a materialitzar-se, va permetre explorar una alternativa estrat\u00e8gica per reconnectar la identitat visual de WBC amb els seus or\u00edgens i amb l&#8217;evoluci\u00f3 del seu posicionament.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8c57de elementor-widget elementor-widget-image\" data-id=\"a8c57de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_Taped_Cardboard_Box-1024x768.webp\" class=\"attachment-large size-large wp-image-10546\" alt=\"\" srcset=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_Taped_Cardboard_Box-1024x768.webp 1024w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/WBC_Taped_Cardboard_Box-300x225.webp 300w, 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