{"id":10333,"date":"2026-11-04T13:37:55","date_gmt":"2026-11-04T11:37:55","guid":{"rendered":"https:\/\/cedricbarreau.com\/?post_type=portfolio&#038;p=10333"},"modified":"2026-11-04T16:16:48","modified_gmt":"2026-11-04T14:16:48","slug":"fedrigoni","status":"publish","type":"portfolio","link":"https:\/\/cedricbarreau.com\/ca\/portfolio\/fedrigoni\/","title":{"rendered":"Fedrigoni"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10333\" class=\"elementor elementor-10333\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02088a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02088a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ae20f4\" data-id=\"6ae20f4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-07c5d69 elementor-widget elementor-widget-coco-imageslider\" data-id=\"07c5d69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"coco-imageslider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"image-slider-wrapper relative\">\r\n    <div class=\"owl-carousel owl-theme image-slider slider\" data-speed=\"5000\" data-auto=\"true\" data-hover=\"true\">\r\n        <div class=\"image-slide-wrapper\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Premier_fedrigoni_Binded_book1-scaled.webp\" class=\"image-slide-img\" alt=\"\" srcset=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Premier_fedrigoni_Binded_book1-scaled.webp 2560w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Premier_fedrigoni_Binded_book1-300x225.webp 300w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Premier_fedrigoni_Binded_book1-1024x768.webp 1024w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Premier_fedrigoni_Binded_book1-768x576.webp 768w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Premier_fedrigoni_Binded_book1-1536x1152.webp 1536w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Premier_fedrigoni_Binded_book1-2048x1536.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><p class=\"slide-caption-text\">Portada del mostrari de la gamma autoadhesiva de Fedrigoni.<\/p><\/div><div class=\"image-slide-wrapper\"><img decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Binded_Book_4-scaled.webp\" class=\"image-slide-img\" alt=\"\" srcset=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Binded_Book_4-scaled.webp 2560w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Binded_Book_4-300x225.webp 300w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Binded_Book_4-1024x768.webp 1024w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Binded_Book_4-768x576.webp 768w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Binded_Book_4-1536x1152.webp 1536w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Binded_Book_4-2048x1536.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><p class=\"slide-caption-text\">A l'inici del mostrari, aquesta taula presenta els productes m\u00e9s adequats per a cada sector d'activitat.<\/p><\/div><div class=\"image-slide-wrapper\"><img decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Binded_Book2-scaled.webp\" class=\"image-slide-img\" alt=\"\" srcset=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Binded_Book2-scaled.webp 2560w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Binded_Book2-300x225.webp 300w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Binded_Book2-1024x768.webp 1024w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Binded_Book2-768x576.webp 768w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Binded_Book2-1536x1152.webp 1536w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Binded_Book2-2048x1536.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><p class=\"slide-caption-text\">Mostra que il\u00b7lustra les possibilitats d'aplicaci\u00f3 del producte, en aquest cas, mitjan\u00e7ant una etiqueta per a una ampolla de xampany.<\/p><\/div><div class=\"image-slide-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Binded_Book3-scaled.webp\" class=\"image-slide-img\" alt=\"\" srcset=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Binded_Book3-scaled.webp 2560w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Binded_Book3-300x225.webp 300w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Binded_Book3-1024x768.webp 1024w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Binded_Book3-768x576.webp 768w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Binded_Book3-1536x1152.webp 1536w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Binded_Book3-2048x1536.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><p class=\"slide-caption-text\">Una altra mostra que il\u00b7lustra les possibilitats d'aplicaci\u00f3 del producte, en aquest cas, mitjan\u00e7ant una etiqueta penjant per al sector del comer\u00e7 al detall.<\/p><\/div> \r\n    <\/div>\r\n    <div class=\"clear\"><\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-394677a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"394677a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e9f5709\" data-id=\"e9f5709\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b7d01e elementor-widget elementor-widget-heading\" data-id=\"1b7d01e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fedrigoni Gama autoadhesiva<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cb6970 elementor-widget elementor-widget-text-editor\" data-id=\"7cb6970\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDirecci\u00f3 d&#8217;art \u00b7 Disseny editorial \u00b7 Disseny gr\u00e0fic \u00b7 Disseny de campanyes \u00b7 Materials de comunicaci\u00f3\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ab996d elementor-widget elementor-widget-heading\" data-id=\"6ab996d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">posar en valor una gamma de papers premium a trav\u00e9s del disseny i l'experi\u00e8ncia t\u00e0ctil<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c274667 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c274667\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-abc5841\" data-id=\"abc5841\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d400a4f elementor-widget elementor-widget-text-editor\" data-id=\"d400a4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Premier, membre del grup Premier Paper Group, volia promocionar la gamma de papers autoadhesius d&#8217;alta qualitat de Fedrigoni entre els seus clients professionals mitjan\u00e7ant la creaci\u00f3 d&#8217;un mostrari espec\u00edfic. L&#8217;objectiu era anar m\u00e9s enll\u00e0 d&#8217;un simple cat\u00e0leg de mostres: crear una aut\u00e8ntica eina comercial, inspiradora i did\u00e0ctica, capa\u00e7 de posar en valor la qualitat i la versatilitat dels materials, alhora que ofer\u00eds a professionals de diferents sectors idees concretes d&#8217;aplicaci\u00f3.<\/p><p>Vaig desenvolupar el concepte i la direcci\u00f3 d&#8217;art del mostrari, situant l&#8217;experi\u00e8ncia del client al centre del projecte. Comen\u00e7a amb una presentaci\u00f3 de la gamma, seguida d&#8217;una taula de refer\u00e8ncia que permet identificar f\u00e0cilment els productes m\u00e9s adequats per a cada sector i les seves diferents aplicacions. A continuaci\u00f3, es presenta una s\u00e8rie de mostres creatives que il\u00b7lustren el potencial de cada material a trav\u00e9s d&#8217;exemples realistes i d&#8217;alta gamma: etiquetes per a ampolles de xampany, packaging de caf\u00e8 d&#8217;especialitat, etiquetes per a productes cosm\u00e8tics i moltes altres aplicacions.<\/p><p>La direcci\u00f3 d&#8217;art es va construir al voltant d&#8217;una est\u00e8tica minimalista, amb el negre com a color predominant, per transmetre una identitat visual m\u00e9s sofisticada i exclusiva. Allunyant-me de la identitat gr\u00e0fica habitual de Premier, vaig desenvolupar un univers visual propi, m\u00e9s coherent amb el posicionament premium de Fedrigoni. Tipografia depurada, textos minimalistes i mostres dissenyades amb cura, inspirades en els codis visuals de les marques lifestyle i premium: cada detall es va pensar per deixar que els materials parlessin per si mateixos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b85ac80 elementor-widget elementor-widget-coco-imageslider\" data-id=\"b85ac80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"coco-imageslider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"image-slider-wrapper relative\">\r\n    <div class=\"owl-carousel owl-theme image-slider slider\" data-speed=\"5000\" data-auto=\"true\" data-hover=\"true\">\r\n        <div class=\"image-slide-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Magazine_ad-scaled.webp\" class=\"image-slide-img\" alt=\"\" srcset=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Magazine_ad-scaled.webp 2560w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Magazine_ad-300x225.webp 300w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Magazine_ad-1024x768.webp 1024w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Magazine_ad-768x576.webp 768w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Magazine_ad-1536x1152.webp 1536w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_Magazine_ad-2048x1536.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><p class=\"slide-caption-text\">Anunci publicitari de la gamma publicat en revistes especialitzades adre\u00e7ades a professionals.<\/p><\/div><div class=\"image-slide-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_email_iPhone-scaled.webp\" class=\"image-slide-img\" alt=\"\" srcset=\"https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_email_iPhone-scaled.webp 2560w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_email_iPhone-300x225.webp 300w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_email_iPhone-1024x768.webp 1024w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_email_iPhone-768x576.webp 768w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_email_iPhone-1536x1152.webp 1536w, https:\/\/cedricbarreau.com\/wp-content\/uploads\/2026\/11\/Fedrigoni_email_iPhone-2048x1536.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><p class=\"slide-caption-text\">Correu electr\u00f2nic enviat als clients de Premier per presentar la gamma autoadhesiva de Fedrigoni.<\/p><\/div> \r\n    <\/div>\r\n    <div class=\"clear\"><\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0e9dce elementor-widget elementor-widget-text-editor\" data-id=\"e0e9dce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El mostrari tamb\u00e9 es va concebre com la pe\u00e7a central d&#8217;una campanya de m\u00e0rqueting B2B m\u00e9s \u00e0mplia, desenvolupada a trav\u00e9s d&#8217;anuncis en revistes professionals especialitzades, continguts per a les xarxes socials i campanyes de correu electr\u00f2nic. La identitat visual es va aplicar de manera coherent en tots els suports per crear una campanya homog\u00e8nia, destinada a captar l&#8217;atenci\u00f3 dels professionals i convidar-los a descobrir la gamma.<\/p><p><strong>Resultat:<\/strong> Una eina de m\u00e0rqueting premium, dissenyada al voltant de les necessitats del client, que transforma un mostrari tradicional en un aut\u00e8ntic suport d&#8217;inspiraci\u00f3 i de posada en valor de la gamma autoadhesiva de Fedrigoni, com a eix central d&#8217;una campanya de comunicaci\u00f3 multicanal coherent.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":10275,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"class_list":["post-10333","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fedrigoni - C\u00e9dric Barreau graphic designer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cedricbarreau.com\/ca\/portfolio\/fedrigoni\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fedrigoni - C\u00e9dric Barreau graphic designer\" \/>\n<meta property=\"og:description\" content=\"Portada del mostrari de la gamma autoadhesiva de Fedrigoni. 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